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    Press Kit

    Everything you need to write about Intended. Download assets, copy descriptions, and find key information below.

    About Intended

    Short Description

    Intended is an iOS habit tracker: completed actions become a grid of moments, with returns and a word for your month. No streaks, no scores.

    Full Description

    Intended is an iOS habit tracker built around intentions and small actions. Every completed action becomes a square in a grid, coloured by one of six focus areas: Health, Mood, Self-care, Relationships, Creativity, and Home & organization. There are nine intention paths. After a quiet stretch, the first moment back gets a ring. A minute of breath and a page of gratitude are two small practices. A breath minute can be saved to Apple Health as a mindful minute; Intended writes to Health and never reads from it. Core is free and includes your grid, returns, rescue and season word. Intended+ adds a monthly letter of up to four lines ending in a question, a season reading, drift warning and monthly plan. No streaks, no scores. Intended is developed by Maksim Pankov.

    Key Facts

    App NameIntended
    TaglineYour month, not your score.
    CategoryHealth & Wellness
    PlatformiOS
    PriceFree Core; Intended+ monthly €5.99, yearly €44.99, or lifetime €49.99. 14-day free trial on subscriptions; lifetime has no trial.
    StatusAvailable on the App Store
    FounderMaksim Pankov
    Websiteintendedapp.com

    App Icon & Logo

    Intended app icon

    512×512

    Intended app icon small

    256×256

    Intended favicon

    64×64

    Download App Icon

    Screenshots

    Click any screenshot to download. All assets may be used in editorial coverage of Intended.

    Brand Guidelines

    Colors

    Background

    #D4CCE8

    Background (deep)

    #AA9AD4

    Accent (Iris)

    #5547A0

    Ink

    #26204A

    Violet

    #9D8FD8

    Typography

    Primary Font

    Plus Jakarta Sans

    Weights: 400 (Regular), 600 (Semibold), 700 (Bold)

    Style

    Warm, premium, rounded. Avoid harsh or corporate tones.

    Usage Notes

    • Always capitalize "Intended" as a proper noun
    • "Intended+" includes the plus sign (no space)
    • Do not use the app icon as a standalone logo — pair it with the name

    About the Founder

    Maksim Pankov — Founder of Intended

    Maksim Pankov

    Founder & Developer

    Maksim is the solo creator behind Intended. Frustrated by the guilt-driven design of most wellness apps, he set out to build something kinder — an app that celebrates showing up, not perfection. Every part of Intended is designed and developed by one person with care.

    Press Contact

    For press inquiries, interview requests, review copies, or any other media-related questions, reach out directly:

    support@intendedapp.com